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MAD E O F LU CER N E
3
W E LC O M E TO O U R B R A N D
The story of Carl F. Bucherer began in 1888 in its exuber-
ant, exquisite hometown of Lucerne. The unique talent of its
founder combined pioneering spirit, ultimate creativity and
bold entrepreneurship, inspiring the ethos of the company
for more than 130 years.
Be at the forefront of authentic Swiss watchmaking and dis-
cover the unique and innovative movements developed and
produced in Carl F. Bucherer's own workshops. A visionary
energy and creative expressionism still characterize the
brand's essence, and the baroque character and imagery of
Lucerne remain a constant inspiration. Rooted in its past,
Carl F. Bucherer looks boldly into the future.
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