THE FUTURE
An innovative multi-sensory home fragrance
experience shaped by design, technology, and
OF HOME
expert Italian craftsmanship
FRAGRANCES
Since 1916, Acqua di Parma has been the symbol of luminous Italian style. A style
that is instantly recognizable thanks to its quality, creativity and elegance, all of
which are key to the exclusive Italian lifestyle and knowhow exuded by the brand.
As the key player in luxury linings and as an ambassador of Italian excellence all
over the world, Poltrona Frau has built its very own unique world of fine leather,
with an extensive focus on design and research.
These two historical 'Made in Italy' entities have now come together to create
a cutting-edge object, complete with an engaging, multisensorial experience.
Designed by GamFratesi, the Smart Home Diffuser majestically combines home
automation, aesthetics and innovation. An object that consolidates both the
tactile and visual values of PELLE FRAU® with the fresh luminosity of Acqua di
Parma's Home Collection fragrances. The sophisticated shape of the diffuser
is inspired by the circle, a timeless visual code that has been dear to Acqua di
Parma ever since its founding as it links back to its iconic hat boxes. Translated
into an organic, minimalistic, light design, it is made even more unique thanks to
the sophisticated diffusion technology ensuring the perfect olfactive experience.
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