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BrAnD PHILosoPHY
Entrepreneurs are people who have an idea and who dare to do something new. they follow their
vision and their own path. carl Friedrich Bucherer expertly blended tradition with innovation by
blending the jeweler's filigree craft with the watch maker's precision. In 1888, out of his passion
for watchmaking, he formed his first company in Lucerne, a company which has always been and
still is owned entirely by the family. right up to the present day, the founder's philosophy has
been reflected in the carl F. Bucherer brand and its timepieces. As the only watch brand to have
its origins in Lucerne, carl F. Bucherer has been able to develop in its own unique way.
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