Publicidad
79,*(<*0Ô5! 7(9( 79,=,509 <5( +,:*(9.( ,3i*;90*( /(.( 8<, 3( 7(;033( +,3 ,5*/<-, *605*0+(
*65 3( 9(5<9( +, 3( ;64( ,3i*;90*( , 05:i9;,36 ;6;(34,5;,
(+=,9;,5*0(! 7(9( 9,+<*09 ,3 90,:.6 +, 05*,5+06 6 +,:*(9.( ,3i*;90*( 56 ,?765.( ,3 (7(9(;6 (
3( 33<=0( 6 /<4,+(+
3LH [VKHZ SHZ PUZ[Y\JJPVULZ ¶ :L KLILU SLLY [VKHZ SHZ PUZ[Y\JJPVULZ KL ZLN\YPKHK ` KL M\UJPVUHTPLU[V HU[LZ KL
WVULY LU M\UJPVUHTPLU[V LS HWHYH[V
.\HYKL SHZ PUZ[Y\JJPVULZ ¶+LILU N\HYKHYZL SHZ PUZ[Y\JJPVULZ KL ZLN\YPKHK ` KL M\UJPVUHTPLU[V JVTV YLMLYLUJPH
M\[\YH
(K]LY[LUJPHZ KL LUJHILaHTPLU[V ¶:L KLILU J\TWSPY JVU [VKHZ SHZ HK]LY[LUJPHZ ` WYLJH\JPVULZ KLS HWHYH[V ` KL SHZ
PUZ[Y\JJPVULZ KL M\UJPVUHTPLU[V
:PNH SHZ PUZ[Y\JJPVULZ ¶:L KLILU ZLN\PY [VKHZ SHZ PUZ[Y\JJPVULZ KL \ZV ` KL M\UJPVUHTPLU[V
(N\H ` O\TLKHK ¶5V ZL KLIL \ZHY LS HWHYH[V JLYJH KLS HN\H WVY LQLTWSV JLYJH KL \UH IH|LYH WHSHUNHUH
MYLNHKLYV WPSH V JLYJH KL \UH WPZJPUH V ZPTPSHYLZ
=LU[PSHJP}U :L KLIL ZP[\HY LS HWHYH[V KL MVYTH X\L Z\ \IPJHJP}U V WVZPJP}U UV PU[LYMPLYH JVU Z\ HKLJ\HKH
]LU[PSHJP}U 7VY LQLTWSV UV KLIL JVSVJHYZL LS HWHYH[V ZVIYL \UH JHTH V ZVMm HSMVTIYH V Z\WLYMPJPLZ ZPTPSHYLZ X\L
ISVX\LLU SHZ HILY[\YHZ KL ]LU[PSHJP}U V JVSVJHYZL LU \UH PUZ[HSHJP}U PU[LNYHKH JVTV \UH SPIYLYxH V HYTHYPV X\L
W\LKHU PTWLKPY LS MS\QV KL HPYL H [YH]tZ KL SHZ HILY[\YHZ KL ]LU[PSHJP}U
*HSVY :L KLIL JVSVJHY LS HWHYH[V HSLQHKV KL -\LU[LZ KL JHSVY JVTV YHKPHKVYLZ JHSLMHJ[VYLZ LZ[\MHZ \ V[YVZ
HWHYH[VZ PUJS\`LUKV HTWSPMPJHKVYLZ X\L WYVK\aJHU JHSVY
-\LU[L KL HSPTLU[HJP}U ¶ ,S WYVK\J[V ZVSV KLIL WVULYZL LU M\UJPVUHTPLU[V JVU LS [PWV KL HSPTLU[HJP}U X\L ZL
PUKPJH LU SH L[PX\L[H PKLU[PMPJH[P]H :P UV LZ[m ZLN\YV KLS [PWV KL HSPTLU[HJP}U KL Z\ OVNHY JVUZ\S[L JVU Z\
KPZ[YPI\PKVY SVJHS V JVU Z\ LTWYLZH KPZ[YPI\PKVYH LStJ[YPJH 7HYH HX\LSSVZ WYVK\J[VZ X\L W\LKHU M\UJPVUHY H WHY[PY KL
HSPTLU[HJP}U JVU IH[LYxHZ \ V[YHZ -\LU[LZ YLTx[HZL H SHZ PUZ[Y\JJPVULZ KL M\UJPVUHTPLU[V
7VSHYPaHJP}U H [PLYYH ¶ ,Z[L WYVK\J[V W\LKL LZ[HY LX\PWHKV JVU \U LUJO\ML JVU SxULH KL JVYYPLU[L HS[LYUH WVSHYPaHKH
\U LUJO\ML JVU \UH WH[PSSH TmZ HUJOH X\L SH V[YH ,Z[L LUJO\ML ZL HQ\Z[H LU SH [VTH KL JVYYPLU[L KL \UH ‚UPJH
MVYTH" ZL [YH[H KL \UH JHYHJ[LYxZ[PJH KL ZLN\YPKHK :P UV W\LKL PUZLY[HY [V[HSTLU[L LS LUJO\ML LU SH [VTH PU[LU[L KHY
SH ]\LS[H HS LUJO\ML :P LS LUJO\ML [VKH]xH UV ZL HQ\Z[H W}UNHZL LU JVU[HJ[V JVU Z\ LSLJ[YPJPZ[H WHYH Z\Z[P[\PY Z\
[VTH KL JVYYPLU[L VIZVSL[H 5V LSPTPUL SH MPUHSPKHK KL ZLN\YPKHK KLS LUJO\ML WVSHYPaHKV
7YV[LJJP}U KLS JHISL KL HSPTLU[HJP}U ¶ 3VZ JHISLZ KL HSPTLU[HJP}U KLILU LUYY\[HYZL KL MVYTH X\L ZLH PTWYVIHISL
X\L ZL WPZLU V ZL WPUJLU WVY WHY[L KL LSLTLU[VZ JVSVJHKVZ ZVIYL V JVU[YH LSSVZ WYLZ[HUKV LZWLJPHS H[LUJP}U H SVZ
JHISLZ LU SVZ LUJO\MLZ YLJLW[mJ\SVZ JVU]LUPLU[LZ ` LS W\U[V KLZKL KVUKL ZHSLU KLS HWHYH[V
3PTWPLaH:L KLIL SPTWPHY LS HWHYH[V ZVSV KL SH MVYTH X\L YLJVTPLUKH LS MHIYPJHU[L
7LYPVKVZ ZPU \ZV ¶ :L KLILU KLZLUJO\MHY LS JHISL KL HSPTLU[HJP}U KLS HWHYH[V KL SH [VTH J\HUKV ]H`H H LZ[HY ZPU
\[PSPaHYZL K\YHU[L \U WLYPVKV WYVSVUNHKV KL [PLTWV
,U[YHKH KL VIQL[VZ ` SxX\PKVZ ¶ :L KLIL [LULY J\PKHKV WHYH X\L UV JHPNHU VIQL[VZ UP ZL ]PLY[HU SxX\PKVZ LU SH JHYJHZH
KLS WYVK\J[V H [YH]tZ KL SHZ HILY[\YHZ KLS WYVK\J[V
35(&$8&,Ð1 3$5$ 5('8&,5
(/ 5,(6*2 '( '(6&$5*$
(/e&75,&$ 12 48,7( /$
&8%,(57$ 2 3$57(
3267(5,25 12 &217,(1(
3,(=$6 87,/,=$%/(6 3257 (/
868$5,2 (1 68 ,17(5,25
5(0,7$ /$ 5(3$5$&,Ð1 $
3(5621$/ '( 6(59,&,2
&$/,),&$'2
ESP-2
Publicidad
