Tabla de contenido
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6 J
b D
CNFYJDRF
SDTLTYBT
Gj pfdthitybb ghjvsdjxys[ jgthfwbq jcnfyjdbnm ublhjjxbcnbntkm.
6.1 J
CNFYJDRF
• Gjkyjcnm/ pfrhsnm rhfy gjlfxb djls.
• Ckbnm gjkyjcnm/ djle bp ublhjjxbcnbntkz> gjlth;fd ytcrjkmrj ctreyl yf;fnsv hsxfu !26@
ublhjgbcnjktnf.
• Gjdthyenm ukfdysq dsrk/xfntkm !2@ d gjpbwb/ "0".
• Dsnfobnm dbkre bp hjptnrb.
• Elfkbnm djpvj;yjt jcnfnjxyjt lfdktybt d nhe,t dscjrjuj ldktybz !23@> gjlth;fd ytcrjkmrj
ctreyl yf;fnsv hsxfu !26@ ublhjgbcnjktnf.
• Yfvjnfnm frrehfnyj rf,tkm gbnfybz !1@ b gjdtcbnm r lth;fntk/ !13@.
• Lfnm jcnsnm ublhjjxbcnbntk/.
fi«
DYBVFYBT
• Rfr njkmrj ublhjjxbcnbntkm ljcnfnjxyj jcnsytn> ytj,[jlbvj ghjrjynhjkbhjdfnm> xnj,s%
- ublhjjxbcbntkm yt jcnfdfkmcz ,tp ghbcvjnhf d vtcnf[> ult tcnm ltnb> gj;bkst k/lb bkb
bydfkbls;
- ublhjjxbcnbntkm ecnfyjdkty d ecnjqxbdjt gjkj;tybt dj bp,t;fybt gf ltybz;
- yt jcnfdkznm ublhjjxbcnbntkm d vtcnf[> ult bvt/ncz juytjgfcyst vfnthbfks.
Э
6.2 D
SDTLTYBT BP
RCGKEFNFWBB
• Gthtvjnfnm frrehfnyj nhe,e dscjrjuj lfdktybz !23@ d nhe,jyfvfnsdfntkm !6@ dj bp,t;fybt
j,hfpjdfybz bpub,jd.
• Frrehfnyj gthtvjnfnm gbnf/obq rf,tkm !1@ c gjvjom/ yfvfnsdfntkz rf,tkz !13@.
• Ecnfyjdbnm ublhjjxbcnbntkm d ce[jv b xbcnjv vtcnt> j,hfnbd dybvfybt yf rf,tkm gbnfybz b
nhe,e dscjrjuj lfdktybz.
GHTLEGHT:LTYBZ
Ybprfz ntvgthfnehf ghtlcnfdkztn jgfcyjcnm lkz [hfytybz ublhjjxbcnbntkz. Ghb ybprb[
ntvgthfnehf[ ytkmpz ljgecrfnm> xnj,s dyenhb ublhjjxbcnbntkz j,hfpjdfkmcz ktl. Lkz
ghtljndhfotybz j,hfpjdfybz kmlf dyenhb vfi bys htrjvtyletncz> gthtl jgthfwbtq "Ghtrhfotybt
эrcgkefnfwbb ublhjjxbcnbntkz"> gjlfnm fynbahbp gjckt rjycekmnfwbb cj Cgtwbfkbcnjv gjnjve>
xnj yfuytnftvsq fynbahbp vj;tn gjdhtlbnm ghjrkf lrb yfcjcf dscjrjuj lfdktybz. Tckb> gj
rfrbv-nj ghbxbyfv yt ,skj djpvj;yjcnb pfobnbnm ublhjjxbcnbntkm jn ybprjq ntvgthfnehs>
ght;lt> xtv drk/xfnm ublhjjxbcnbntkm d эrcgkefnfwb/ ytj,[jlbvj gthtytcnb tuj d ntgkjt vtcnj b
jcnfdbnm nfv d ntxtybt dhtvtyb> ljcnfnjxyjuj lkz njuj> xnj,s j,hfpjdfdibqcz dyenhb ktl hfcnfzk.
Ytcj,k/ltybt эnb[ ghjcns[ erfpfybq vj;tn ghbdtcnb r cthmtpyjq gjkjvrt ublhjjxbcnbntkz.
7 J
N
[
XBCNRF B
T
J
fi«
DYBVFYBT
• K/,fz nt[ybxtcrfz jgthfwbz gj e[jle b xbcnrt ublhjjxbcnbntkz ljk;yf ghjdjlbncz njkmrj
gjckt dsgjkytybz dct[ ytj,[jlbvs[ ltqcndbq> jgbcfybt rjnjhs[ lfyj d hfpltkt "Ghtrhfotybt
эrcgkefnfwbb ublhjjxbcnbntkz".
D xfcnyjcnb ytj,[jlbvj dctulf nofntkmyj rjynhjkbhjdfnm> xnj,s rf,tkm gbnfybz
ublhjjxbcnbntkz ,sk jnrk/xty jn эktrnhjctnb.
• Lkz njuj> xnj,s ufhfynbhjdfnm ,tpjgfcye/ hf,jne ublhjjxbcnbntkz> gjkmpjdfnmcz
jhbubyfkmysvb pfgfcysvb xfcnzvb> gjcnfdkztvsvb abhvjq-bpujnjdbntktv.
• Ikfyub> veans b ublhjvjybnjhs dscjrjuj lfdktybz bvt/n ghbywbgbfkmyjt pyfxtybt lkz
j,tcgtxtybz ,tpjgfcyjcnb эrcgkefnfwbb ublhjjxbcnbntkz% gjkmpjdfnmcz bcrk/xbntkmyj
jhbubyfkmysvb pfgfcysvb xfcnzvb> gjcnfdkztvsvb abhvjq-bpujnjdbntktv.
N
[
7.1 J
XTHTLYJT
T
J<
Dsgjkybnm jgthfwbb jgbcfyyst d hfpltkt "Ghtrhfotybt эrcgkefnfwbb ublhjjxbcnbntkz" b
ghblth;bdfnmcz erfpfybq> ghbdtltyys[ d nf,kbwt.
Э
b
P
RCGKEFNFWBB
;
U
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CKE
BDFYBT
BLHJJXBCNBNTKZ
;
CKE
BDFYBT
RUS
119
Publicidad
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